Miami Beach Mayor Steven Meiner credited a reality TV-themed public service announcement for significantly reducing spring break crime in the city for the second consecutive year.
Meiner expressed satisfaction with the campaign’s success, stating, “No killings, no shootings, no major incidents, no stampedes.”
The comprehensive “Reality Check” campaign, implemented in 2025, enforced strict rules for spring breakers, leading to a peaceful season with no major incidents.
The campaign’s video featured spring break characters disappointed by Miami Beach’s strict rules, with one cast member saying, “I’d come back to Miami Beach, just not for spring break.”
The city’s efforts, including a 6 p.m. curfew and increased police presence, received positive feedback from residents and businesses.
Other cities, like Panama City Beach, are also taking steps to deter spring break chaos and maintain order during the busy period.
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