AMC Theatres is now informing moviegoers that films start 25-30 minutes after showtime to help them avoid sitting through lengthy ads.
▶ LISTEN TO ORLANDO’S MORNING NEWS EXPRESS PODCAST ON WDBO
This change aligns with the estimated runtime of AMC’s pre-show content, which includes ads and trailers.
The company will also show more ads, including a Platinum Spot before the last one or two trailers.
It’s part of a deal AMC Entertainment struck a deal with National CineMedia, a departure from its previous stance.
AMC’s decision to increase ad content comes as it struggles financially amid declining movie theater attendance and box office grosses.
READ: AMC to offer half-price Wednesdays this summer
AMC initially rejected the concept of placing ads before movies but has now changed its position due to industry pressures.
CEO Adam Aron remains optimistic about the company’s future despite recent challenges, citing a “resurgent box office” for the remainder of the year.
The summer box office is showing promise, with the 2025 box office nearing $4 billion and Disney’s “Lilo & Stitch” remake grossing over $380 million domestically.
Click here to download our free news, weather and traffic app. And click here to subscribe to our daily 3 Big Things newsletter.
©2025 Cox Media Group
Sign Up
